When it comes to sales, branding and marketing...consumers want to see authenticity and accountability.

Today is National Custodian Day...I personally know how hard (both physically and mentally) it can be to do what you do. How would I know? I started out my career as a janitor at a hospital, cleaning Labor and Delivery rooms every Friday night while attending nursing school. I always wanted to work in Labor and Delivery but that isn't an area new grads typically start out in. So...I had to be creative and was able to get my foot in the door...a different way. Through my own